Creating a Newsletter and Making Your Website Magnetic

14 Steps To A Trustworthy Website
Have you ever visited a web site and been attacked by screaming pop-up ads, gotten lost in a clutter of banner ads, had things flash and go boom? And have you ever visited a site that was informative, easy to navigate and generally pleasant to...

Flash, SEO and Optimization - How to properly use flash on your websites
Flash movies can be a great thing. They can help catch eyes that are otherwise bored with static looking pages, and they can help tell a story better than plain text. However the use of flash must be tempered with the ability to rank in search...

How to Get Profits Through Website Marketing
If you have a business to promote, you know that website marketing is the best way to get your business noticed. Website marketing can lead you to huge profits. The problem many people face, however, is how to do that. If you would like to learn how...

Want Bigger Profits? Think of Your Web Site as a Catalog, Not a Store
For years people have been talking about web sites being storefronts. The truth is, web sites have little in common with traditional stores. Thinking of your site as a web storefront can take you down the wrong path from the start. This is a topic...

World of Website Promotion
Website promotion is a big and ongoing process. Every person who has website should have little knowledge about various elements involved in website promotion even if he had hired a SEO. In this series of articles I had tried to give an overview of...

Creating a Newsletter and Making Your Website Magnetic

Creating a Newsletter and Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order to achieve the desired results.

Signing Up

Before you begin creating a newsletter itself attention needs to be paid to the way in which your website will facilitate the capturing of customers' email addresses and other information. Though many sites opt for the quick and simple approach of placing a "Name & Email Address" box on their homepage this is not always the best solution.

Although such an approach makes it extremely simple for users to provide you with their basic details it leaves little scope to sell the newsletter's benefits. Neither does it provide your business with the opportunity to simultaneously capture vital demographic information from its customers. A balance needs to be determined between the ease of signing-up for the user and the quality/quantity of information captured by you.

Format and Frequency

You website visitors need to be made aware in advance how often they are going to receive a communication from your business. Failure to provide such information may deter people from giving their permission to be contacted in the first place. Stating the newsletter's frequency up front will also benefit your business in the long-term as customers signing up to receive it will all share a common understanding of the expected volume of email they are going to receive - this will lower the number of customers who unsubscribe.

The format of your newsletter is also important - you should either state the format during the sign-up procedure or provide an option for your customers to choose their preferred delivery format. Most newsletters are delivered in standard text

Guaranteed Page Rank 4

Guaranteed Page Rank 4

Page rank 4 guaranteed or your money back! Click on the link below or email info@freenetdesign.co.uk

www.freenetdesign.co.uk

format though HTML is being favoured more and more as it enables greater use of images and links but beware - not all Internet users can view HTML newsletters. There are various ways to combat these issues of compliance including delivering a newsletter in both formats based on customers' chosen option at the sign-up stage.

Content is King

This phrase applies equally as well to newsletters as it does to a website's content. Your newsletter may be well-designed, easy on the eye and technically sound but if it doesn't contain information that recipients find of value it is worthless.

Creating a newsletter can achieve many objectives and therefore you must decide on which are most important to you. Do you want to use the newsletter to facilitate increased traffic, enable capture of marketing information, push direct sales, improve public relations, generate product feedback or foster loyalty? Your newsletter needs to be tailored to the needs and objectives of your business in this regard.

Generating repeat traffic is one of the easier objectives to attain via a newsletter - including relevant links to certain areas of your site, or featuring competitions / special offers can all drive traffic to your site.

Summary

Engaging in newsletter activity is the electronic equivalent of knocking on your customer's door - your business has the potential to sell, whether this be selling products, services or the ethos of your company - the potential should not be overlooked.

Michael Cheney, www.magnet4web.com (c)

About the Author

Michael Cheney is a successful entrepreneur and owner of magnet4web.com - one of the UK's leading website marketing companies. You can read more of his articles and download your FREE website marketing guide "How To Turn Your Website Into A Customer Magnet" at www.magnet4web.com

Antony J Holdsworth are Southend Accountants and Small Business Accountants specialising in IR35 offering better products than Composite Companies and Umbrella Companies. Antony J Holdsworth advertise under Accountants Southend and Accountants Essex on Locallife and advertise their Executive Portal which includes IR35 Insurance on the IR35 Compliance website which provides IR35 Help. They offer IR35 Contract Reviews and IR35 Status Reviews. If you have a home based small business or other small business opportunity or if you are starting a small business, contact these Essex Accountants. Our affiliate sites are on Small Business Marketing and Free Advertising and Branding plus Small Businesses and Internet Traffic Building. We operate a Business Success website to help you win Success in Business, an Affordable SEO site and a Web Design website. Finally we have Anti Aging Skin Care and Quick Weight Loss sites too!

Homeloans-direct is part of a large loan and remortgage related network of UK websites offering varying types of loans direct with information on home loans, remortgages, personal loans and tenant loans for any purpose finance. Get the latest lowest rates regarding homeowner loans or unsecured loans or just a free quote for cheap loans. Remember whether it is secured loans, home owner loans, bad credit loans or anything regarding homeloans they have the answers! So for 1st call for home loans direct from Fast Net Loans or Homeloans UK or Loans Today or Secured Loans Today or Secured Loans Bad Credit or homeownerloansuk or homeowner-loans-uk or secured-loans-fast or homeowner-loans-uk. If you need Mortgage Refinance or Debt Consolidation or just Loans our affiliate sites may help. We are also part of a large electrical appliances related network of UK websites offering domestic appliances from range cookers to dyson vacuum cleaners and American fridge freezers to built-in appliances.